In 2023 we’re confident that almost everyone understands the importance of social media in helping businesses expand their reach, foster engaged communities and ultimately drive business growth. Elleebana has taken the time and invested in all things social media so you can focus on what you do best – running your salon successfully.
1. Don’t underestimate the power of organic growth
We get it, the potential reach from paid ads is enticing, but did you know that the majority of Elleebana’s social reach and growth is organic? As social media continues to evolve, we recommend putting your energy into SEO and good regular content. SEO, or Search Engine Optimisation utilizes key words to increase organic traffic and visibility to your account and content. Use these key words in your videos, in your captions and in your accounts bio!
2. One word: quality
We aren’t saying aim for perfection, because if you do that you wont post at all. However, quality content will always be on trend. Authentic and engaging imagery will resonate with your audience no matter the platform or current trends. Producing good quality, professional content helps to build credibility and establish authority in your niche. Shoot your content in 4k, ensure ample lighting and keep a steady hand, especially when creating videos. Lastly, remember to clean your camera lense/s!
3. Just like our gym routines, consistency is key
In the sea of socials, one post every 4 weeks just wont cut it, especially when some brands are posting 4x daily! It may seem overwhelming, but showing up regularly will put your salons posts in front of more people, more consistently. Furthermore, sharing more in a short period of time will give you better quality insights (more on that soon). Our favourite tip for posting more often? Repurpose your content! For example, if you write a blog, you can create a reel using the key points which can later be shared to your story with a link back to the blog.
4. Use your insights
Your insights are one of the best tools you have to continue growing on social media. These statistics show you exactly what is performing well for your salon currently leading to higher engagement and growth. This information helps you to create content based on your audiences preferences and interests.
5. Get social and engage actively
Reply to your comments and messages promptly and further the conversation where possible. Your audience will continue to engage where they feel their feedback and interaction is appreciated. Furthermore, public comment replies demonstrate your commitment to nurturing positive relationships and eagerness to assist when needed.
6. Get creative
With the speed in which trends take off, it doesn’t take long for everyone’s content to look and sound the same. If there was a theme for social media success in 2023 it would be authenticity, so as cliché as it sounds – be yourself. Not only is getting creative just more fun, but it allows your audience to connect with you on a more personal level and often results in better salon exposure.
7. Save is the new like
When you are creating content, ask yourself “Is this something someone would want to refer back to?”. This is true for ALL platforms from Instagram to Pinterest. For us at Elleebana this is often educational and inspirational content. Additionally, if you are stuck for content (we’ve all been there), refer to your messages. What is a question being asked again and again? Answer your community with a post. Here’s one of ours!
8. Find out where your audience spends time and go there
Did you know that roughly 70% of X users (formerly Twitter) are males between 25 and 49? In comparison, TikTok sees almost 60% of users being female between 18 and 34. Your target market will ultimately determine the platform best suited to you. Here at Elleebana, we are present on all platforms, but you’ll see us more on Facebook and Instagram.
9. Make use of #Hashtags
Social media platforms have hashtags to allow public pages get additional exposure organically. For example, using relevant hashtags on Instagram can see your content be featured on the Explore page and the Hashtags’ catalogue page. We recommend rotating your chosen hashtags and assessing the reach and performance of these posts monthly.
10. Branding > Aesthetics
Lastly, it’s important that your visuals and tone of voice remain consistent. We aren’t suggesting you make every post one colour or use the same templates on repeat, however, your content needs to be recognisable. If you aren’t sure how to go about this, refer to your brand guidelines and if you don’t have any, it’s time to create some! Consistent branding over time fosters trust as your audience come to expect a certain experience and message from your salon which is key in a crowded market.
If you are reading this sentence, you are a salon owner definitely dedicated to mastering the ever-changing social landscape. With these 10 Elleebana approved social media tips, you’re ready to elevate your online presence, forge connections and take your salon socials to new heights and we can’t wait to see it!