The holiday season is upon us, and as the hustle and bustle of festivities begin, salons are gearing up to make every client glow. It is the perfect time of year to seize the opportunity of your fully booked calendar. Did you know that selling just three hyaluronic boost serums a day could mean an extra $300 a week in profit? Or an extra $15,600 a year! That’s a gift not just for your clients but for your salon’s bottom line! Here are some tips to sleigh the season and ensure your retail game is on point.
Gift Sets Galore:
‘Tis the season of giving, and your clients are on the prowl for the perfect presents. Bundle up your best-selling lash and brow products into irresistible gift sets. Consider offering exclusive deals during the holiday shopping frenzy – Black Friday, Cyber Monday, Boxing Day – you name it! Create a competitive edge by promoting bundle deals that your clients simply can’t resist. Alternatively, entice them with a special promotion: a discount on aftercare products when they book an appointment. Don’t forget to spread the word on social media; it’s the perfect platform to showcase these festive offerings.
Santa’s Little Helpers – Your Staff:
Turn your salon staff into Santa’s little helpers by igniting their passion for retail. Set clear goals and KPIs, and empower them with strategies to enhance their sales skills. Incentivize their efforts with bonuses, discounts, or even a friendly competition, complete with a prize for the top seller. When your team is genuinely excited about the products, that enthusiasm becomes contagious, making clients more likely to indulge in a little retail therapy.
Christmas-themed Social Media Posts:
Harness the power of social media as your holiday helper! Showcase your fabulous lash and brow products on Instagram and Facebook with dazzling holiday-themed posts. A touch of online buzz can go a long way in attracting new clients and boosting retail sales. Here’s a cute suggestion: get creative in the salon and showcase your retail products in a festive way. At Elleebana HQ, we used empty product boxes to craft Christmas tree decorations – a fun and visually appealing way to get into the holiday spirit while highlighting some of our most popular retail products.
With these festive and fabulous strategies, you’ll not only boost your salon’s Christmas retail revenue but also leave a lasting impression on your clients. So, deck the halls, jingle those retail registers, and let the lash and brow magic make this holiday season your most successful yet!