MEET OUR TRAINERS – ERICA FARRELL
Her career started with a focus on hair coloring with the prestigious Art + Science salon in Chicago, IL. She developed a professional network of clients and colleagues who recognized her talent and skills handling high volume business with positivity and grace. Erica enjoyed working with photographers and bridal parties, creating visual scenes that told a story. As a rising star she was personally mentored by owners and leaders and followed a natural path into a General Manager role for an award winning, 2 location Fox River Spa & Salon. With 35 employees and +$1million in annual revenue, Erica led the brand in culture, communication, and training. She drafted and implemented standards for operations to help solidify best practices for exceptional client experiences across all departments, especially hair, lashes, and makeup.
Every project she takes on, Erica adds value by helping people lean into best practices and upping their visual game – whether through website upgrades, better merchandising, or improved images for marketing. She encourages the adoption of new technology and tools that help with client and team communication, advertising, and brand awareness.
During the 2020 shutdown, with a high-risk child, Erica realized she needed to pivot her career. Already a super-fan of Elleebana and tech savvy digital marketer, she formed a partnership with her former boss and became a distributor for the Elleebana brand creating ElleebanaLashes.com. At this time, she became an Elleebana Certified Lash Lift Artist, Shopify E-Comm Expert, and passionate champion for the brand.
As she moves forward with Elleebana, Erica is excited to host her own training while successfully managing the warehouse and fulfillment process. Building relationships with other Salon & Spa owners, Artists, and professionals is incredibly inspiring to her as they elevate the industry together to new heights
Elleebana Certified Trainer in:
ELLEEBANA LASH LIFT:
Hands on Courses