Are you contemplating investing in professional training for your employees? If you still need convincing, you’ve come to the right place… Professional training is one of the most important decisions you can make to ensure the long-term success of your beauty business. Your employees are your most valuable asset, and a commitment to their ongoing training and development will encourage staff loyalty, assist in the retention of key talent, and increase employee engagement in your business. Here are a few reasons why we recommend this strategy:
1. The Beauty Industry is Constantly Evolving
There is no doubt that the industry is constantly evolving and it is imperative for businesses and professionals to stay in-the-know of current trends. We have transitioned from thin 90’s brows to thick and fluffy brows. The Brow Lamination treatment has increased in popularity in the past few years due to the bold and incredible results that have really changed the brow game. We’ve also noticed a big shift with clients preferring a more natural-looking and soft Lash Lift to compliment their eye shape and colour. It is imperative to understand what your clients want as this is crucial for your employees to retain their clients.
2. Learn the Newest Skills, Techniques, Developments & Products
The growth and advancement in Lash Lift procedures around the world have called for more options and more innovations. With that in mind, Elleebana continues to innovate new products to suit the needs of lash and brow artists wanting to maximise their clients experience and gain a competitive advantage in the industry. In 2022, we launched a cult-favourite product, the Elleebana Flex Rods! This was a game changer for lash artists as they can avoid using adhesive on the back and speed up the application time with ultra-soft and superior grip to bring comfort to the client’s eyelids. If your employees are falling behind in new technologies and developments, they are at risk of losing business to their competitors that are constantly improving and advancing their skills.
3. Increase Job Satisfaction
People with talent and passion have an eagerness to learn. Boosting the confidence and skill of your employees is a fantastic way to increase employee engagement and fuel that fire within your employees. You’ll also find that when you provide an opportunity for employees to grow in a business, they will gift you staff loyalty. We promise you, if you invest in your employees, your business will reap the benefits! Implementing a quality training plan will not only improve your clients’ experience, but provide an extensive list of benefits for you and your team of employee’s.